A Passion That Became a Business
Artistic craftsmanship encompasses all professions aimed at producing handcrafted works or products that also hold significant cultural value. All artistic craftsmanship activities are performed by hand or with the aid of small tools, but in no way are items mass-produced. Each work of artistic craftsmanship is unique, original, refined, and of high aesthetic quality. When a craftsperson goes beyond the simple creation of an object and supplants the physical dimension with creativity and vision, their craft becomes a true work of art. Traditional artistic craftsmanship belongs to the diverse world of craftsmanship where creative contribution, the great value of manual work, and its uniqueness are more evident. One cannot be a craftsperson in the traditional artistic sector without having a culture of beauty, without knowing the history of their territory and the tradition of their craft.
The Search for Beauty and the Tradition of Craftsmanship
Many sectors of the artisan world cultivate product and process innovation as a source of competitive advantage: digitalization, automation, and informatization of processes. For the artistic artisan, however, maintaining and preserving the processing techniques handed down from generation to generation represents added value, because the fruit of their labor incorporates history, culture, tradition, and territory. For this reason, Confartigianato Imprese Como is very committed to its member companies in the artistic sector across all fields: they are able to enhance the core values of the artisan world and maintain a deep connection with their local territory.
Try and Try Again ...Always
They are traditional, yet dynamic, businesses that have been able to invent and reinvent new products in the wake of tradition. These are stories that speak of excellence, tradition, and innovation. Trying and trying again until the perfect result is achieved is the basis of innovation. Anyone who wants to succeed with their business must learn to do this: in this, creative industries can teach. Testing is fundamental: it is the expression of creativity, the curiosity to discover, the stimulus to innovate. Valuing and promoting artisan businesses that operate in the artistic and traditional craftsmanship sector and distinguish themselves by the excellence and quality of their workmanship has always been Confartigianato's mission.